Product marketing is essential for any company's success in 2022. However, very often companies don't understand a product marketing manager's actual role and enumerate the responsibilities of a content creator in their hiring ads for product marketing managers. So who is a product marketing manager and what should he/she do? The responsibilities of product marketing managers vary from company to company (they won't be the same in Google and Facebook), but let's try to figure

LinkedIn importance for B2B sales teams is growing rapidly. It's close to impossible that you never received a sales message on LinkedIn. What should be done to convert LinkedIn approaches into sales meetings? Here are some nice strategies to be implemented. 1. LinkedIn profile - a website that immediately tells the visitors how can you help them. Your LinkedIn profile is no longer your personal area but a massive sales tool that your prospects can visit to understand why cho

February 2022 Sales & Marketing events 3 February 2022 - SEO Day - the biggest event of the year for all SEO enthusiasts who strive to lift their business and career to new heights. 16-18 February 2022 - Medicare Marketing & Sales Summit - over 450 leaders and senior executives in managed healthcare. 22 February 2022 - AdWeek: Challenger Brands - a signature Brandweek series event allowing to learn from disruptive and legendary brands that are redefining the industry. 22 Feb

Happy Holidays to all who celebrate! May 2022 be productive, full of customers and reached KPIs. Wishing you and your families lots of happiness, health, love and prosperity. Set new goals and reach them! January 2022 Sales & Marketing events 6 Jan 2022 - Campaign Breakfast Briefing - the hottest trends in advertising, media, marketing and more in 2022. 11-13 Jan 2022 - AdWeek: Outlook 2022 - insights and predictions in marketing and media. 11-13 Jan 2022 - MailCon - THE WORL